Raw material cycle

The problem: An ever-growing number of chemicals used in construction materials

The last 50 years have brought forth an enormous increase of chemical-technical products in everyday life.
These products are based on new types of synthetic compounds, mostly from the area of petrochemistry.

In the beginning, there was great admiration, even enthusiasm, about the seemingly limitless possibilities opened up by these chemical products. The last 25 years, however, have seen a turn toward disillusion and scepticism. This is particularly true for products that are used within people’s most familiar surroundings, their own flats and houses. Reports about unwanted side effects of biocides like PCP or their “modern” follow-up products in wood preservatives alarmed people. Breakdown risks in chemical plants and special, mostly unexplored risks of the synthesis of two or more of these petrochemicals, as well as the accumulation of pollutants in water and soil, have caused a growing awareness and calls for safer alternatives to petrochemicals.

The solution: Consistently natural paints from Auro

AURO Natural Paints were among the first construction materials that followed the basic concept of avoiding non-natural raw materials to the greatest possible extent.

Instead of using “modern” chemicals, whose risks and imponderabilities are incalculable because of their missing long-term experience, AURO preferably uses materials coming from the natural material cycle.
Renewable, sustainable raw materials, mainly from plant sources, are to the fore.